In 2013, former Director of Communications Todd Shelton began work on the new, modernized branding of Sigma Pi. The design, an updated version of the “owl” that can be seen on the the crest of Sigma Pi, had been released to the public, with plans to release the proper standards for the branding at a later date.
When Todd moved on to a new endeavor, I inherited the branding. In the early period of my time as Director of Communications, I determined and mapped-out the proper uses of the updated branding, with several tweaks from Todd’s initial plans. These changes should be actively and properly applied to all measures of Sigma Pi branding throughout chapters, colonies, alumni clubs, and any other entity of the Fraternity.
One change you may notice is that the “Sigma Pi Gold” version of the owl icon is no longer used as a standard branding image. Now, that version is solely used to represent the Grand Council, a group that represents the “gold standard” of Sigma Pi Fraternity, International.
Another change is the lack of the “pyramid” icon. This icon doesn’t fully represent the traditional sense of the Pyramid of Stars, as the Pyramid of Stars should be properly shown as a flat surface. Therefore, the “pyramid” logo will no longer be used in any Sigma Pi branding.
The Brand Standards guide also provides pertinent information for several other important factors of the Fraternity’s image. This information includes:
- Brand presence and the elements that make up Sigma Pi, from the creed to the motto to the ideals, and so on.
- Proper color values (Pantone Matching System, CMYK and RGB) for all official primary and secondary colors of Sigma Pi
- Logomark descriptions for Sigma Pi, the Grand Council, and Sigma Pi Educational Foundation
- Description of the design of the crest of Sigma Pi and its elements
- Proper use of chapter extensions with the various logomarks of Sigma Pi
- Typography and the fonts that Sigma Pi uses
- Usage violations, and what not to do with the branding
- Letterhead, business card, and email signatures styles and layout guidelines
- Proper style guidelines, such as the use of “Executive Office” instead of headquarters, nationals, internationals, etc.
I’m excited to have built upon the foundation that Todd laid down in developing the modern branding for Sigma Pi, and am honored to be a part of the evolution of Sigma Pi’s image on an international scale.
If you have any questions, please feel free to contact me. All elements of the branding will soon be available in the MySigmaPi Resource Center, which will include vector and raster image files, so that you can use the logos as need be. However, please contact me if you need something specific (chapter extention added, colorized version of the full logo, etc.)
CLICK HERE to access the Brand Standards guide.