• Pledging Fraternity
    Pledging Fraternity Thoughts from Chris Carter, Director of Communications of Sigma Pi Fraternity, International

Brand Standards

In 2013, former Director of Communications Todd Shelton began work on the new, modernized branding of Sigma Pi.  The design, an updated version of the “owl” that can be seen on the the crest of Sigma Pi, had been released to the public, with plans to release the proper standards for the branding at a later date.

When Todd moved on to a new endeavor, I inherited the branding.  In the early period of my time as Director of Communications, I determined and mapped-out the proper uses of the updated branding, with several tweaks from Todd’s initial plans.  These changes should be actively and properly applied to all measures of Sigma Pi branding throughout chapters, colonies, alumni clubs, and any other entity of the Fraternity.

One change you may notice is that the “Sigma Pi Gold” version of the owl icon is no longer used as a standard branding image.  Now, that version is solely used to represent the Grand Council, a group that represents the “gold standard” of Sigma Pi Fraternity, International.  

Another change is the lack of the “pyramid” icon.  This icon doesn’t fully represent the traditional sense of the Pyramid of Stars, as the Pyramid of Stars should be properly shown as a flat surface.  Therefore, the “pyramid” logo will no longer be used in any Sigma Pi branding.

The Brand Standards guide also provides pertinent information for several other important factors of the Fraternity’s image.  This information includes: 

  • Brand presence and the elements that make up Sigma Pi, from the creed to the motto to the ideals, and so on.
  • Proper color values (Pantone Matching System, CMYK and RGB) for all official primary and secondary colors of Sigma Pi
  • Logomark descriptions for Sigma Pi, the Grand Council, and Sigma Pi Educational Foundation
  • Description of the design of the crest of Sigma Pi and its elements
  • Proper use of chapter extensions with the various logomarks of Sigma Pi
  • Typography and the fonts that Sigma Pi uses
  • Usage violations, and what not to do with the branding
  • Letterhead, business card, and email signatures styles and layout guidelines
  • Proper style guidelines, such as the use of “Executive Office” instead of headquarters, nationals, internationals, etc.

I’m excited to have built upon the foundation that Todd laid down in developing the modern branding for Sigma Pi, and am honored to be a part of the evolution of Sigma Pi’s image on an international scale. 

If you have any questions, please feel free to contact me.  All elements of the branding will soon be available in the MySigmaPi Resource Center, which will include vector and raster image files, so that you can use the logos as need be.  However, please contact me if you need something specific (chapter extention added, colorized version of the full logo, etc.)

CLICK HERE to access the Brand Standards guide.

Sigma Pi Fraternity, International is 117 years old today. Our brotherhood has survived two World Wars, countless other conflicts, a myriad of natural catastrophes, depressions, terrorist attacks, near-bankruptcy, and an infinite number of events that have devastated our members. There are many countries that have not existed as long as Sigma Pi has been an organization. Through it’s 117 years, members have helped each other through the turmoil. But, if we are all sons of this brotherhood, how can we be sure we — now — are not the lesser sons of greater sires? 

Our Founders’ Day is a time for reflection and celebration. When the seeds of what would become the Fraternity took root, it did so at a time when men our age were more intentional. I feel confident William Kennedy or George Patterson would not take kindly to that guy in your chapter who shows up late to meeting and whose only contribution is nominating his drinking buddy for “dick of the week.” Our Alpha Chapter was founded at a military academy, and our founders were serious men. 

What has enabled our Fraternity to survive for this long? Is it because our members are members for a lifetime and help ensure that survival? Is it because our undergraduates’ commitment and passion for the values of Sigma Pi help them stand out among their peers, and enable them to attract men of character? Is it because we strive to be the best at whatever we set our minds to? I propose that it is none of these things at all, sadly. 

I have been to many chapters of Sigma Pi -I’ve started three of them. Most of what I have observed would indicate that we do not think about the questions nearly enough. 

Less than ten percent of our alumni actively engage with our undergraduate chapters. We are failing at encouraging our undergraduates to become invested in the lifelong lessons of Sigma Pi, and we need a lot of work at inspiring them to want to give their time to help change the lives of other men after they graduate. 

Can you picture ten men in your chapter who you wish you could be more like? Men you respect. Men who you could call virtuous? Men you think are good examples of what it means to be a man? If you can, then it is your duty to help them share whatever it is that makes them special. If you cannot, then you need to ask yourself why. 

What I have observed has shown me that the reason our Fraternity has survived up to this moment. It is because of the efforts of a small number of certain types of men. Men like the late H.G.S. Jim Hills (Alpha-Chi, Maryland '54)have single-handedly ensured the survival of our brotherhood at times when it was on the brink of dissolution. It is men like him, who have applied the values of our fraternity to their every day lives, which have allowed the Fraternity to continue to help change the lives of the nearly 100,000 men who have passed through our ritual and have taken our oaths. 

This Founder’s Day, I propose a gut-check. We are the men who are at the helm of our chapters and of this organization. Are we running it in a way that will leave it better than we found it for our sons? More importantly, I am asking you if you are living up to your own expectations. Are you making yourself proud? Are you doing something every day to make yourself better? Do you inspire respect? Hope? Love? Or are you wasting yourself? 

Every day, we are fighting against the tide of stagnation; and don’t be fooled, we are all in a desperate struggle. The possibility of what could happen if every man reading this article worked to change a piece of the world is incredible. The possibility of what will happen if we cower, and don’t try to change, urges me to want to. 

It is my hope, that on Sigma Pi’s 117th anniversary, you decide that there are wrongs that you are capable of fighting. It is my hope that you will diverge from the easy road and take the unhewn path. Start with the men closest to you, and the spark of your passion and dedication will spread. All heroes are famous for their labors, not for their times of repose. A year from now, at our 118th Founders’ Day, what will you have done worth celebrating? 

Per aspera ad astrum, 

Ryan Khuri  (Iota-Omicron, Louisville ’12)


As February begins, I can’t help but think about the importance of this month to our Fraternity. On February 11, 1907, our fraternity adopted the name Sigma Pi. On February 26, 1897 we were founded as a Fraternity. This will make 117 years that our Fraternity has existed. Sigma Pi has given me so much over my years as an undergraduate; the memories, friendships, and opportunities that have come along the way. I am now close to becoming an alumni and many that are in my position probably feel the same way that I do, tired. Some might be wondering why I use that word, but let me explain..

As an undergrad you have put your time in your chapter. You have been the work horse and actively involved over the years. It might be your last year, or you may have a semester left and the only thing on your mind is getting out. Just remember one thing before you go, your attitude can influence the younger generation of your chapter. Show them that the chapter means something to you before you move on. Don’t coast your way out and disappear from your chapter.

"When you’re gone will your chapter miss you and the role you played?" 

If there is one thing I would like to accomplish with this blog post is to relight the spark you once had in this fraternity. Think back to when you first joined. Think about what you first loved about Sigma Pi and how excited you were to start your journey as a member, being initiated with a group of guys that you now get to call your brothers. Remember how awesome you felt going up to the older undergraduates and giving them the grip? What about your first formal when you got a little too wild? That’s going to be a story for many years. It’s these moments and feelings that need to come back again as an undergraduate on your final stretch. Your time is almost up and soon you will be in the real world. I am going to go out on a limb and say that you will miss the everyday simplicity of class and fraternity life.

If you are an older undergraduate there is one thing I would like to ask from you: Make your mark and set the tone for the younger generation of undergraduates within your chapter. Show what hard work can do for your chapter and ensure success by directing the younger guys into the right direction. If you fade out, soon they will too. Take pride back in your letters and end your journey the right way, with no regrets.

Jordan Sherrell

This email address is being protected from spambots. You need JavaScript enabled to view it.

I would first like to thank the Sigma Pi Executive Office for giving me the opportunity of interning with them this semester. I would also like to give my upmost appreciation to Director of Communications Chris Carter (Theta-Omega, Middle Tennessee ’11) for my guidance during this internship. To introduce myself, my name is Jordan Sherrell. I am currently an undergraduate at Middle Tennessee State University and a brother of the Theta-Omega chapter of Sigma Pi Fraternity International. Upon hearing about my opportunity to intern, I was instantly excited and eager to work at the Executive Office of the fraternity – an organization that has already given me so much. A little background about myself: I was born and raised in La Vergne, TN and graduated from La Vergne High School. While attending Middle Tennessee, I was first introduced to Sigma Pi and began the pledge process in the fall of 2011. I have held numerous positions within the fraternity, such as social chair, recruitment chair, and Herald. I have enjoyed my time within Sigma Pi and have been blessed to be a part of such a great fraternity and a chapter of outstanding brotherhood.

I will be doing a series of blogs throughout my time as an intern. What I would like to discuss will be directed towards undergraduates - like myself - who are still active in their chapters. As I have begun my internship, I have realized the different types of perspective amongst fraternity members at various levels. What I mean by this is there are different views, thought processes, and actions between a current active member and a member of staff at an Executive Office. I feel as though I will be gaining an advantage that I can bring to my chapter, from being a part of staff, which will give us a different kind of view when making choices in everyday chapter life.

We are in college, we are young, and we are involved     

“Some of us may be new to our chapter, where as some may be close to alumni status. No matter the year, we are all equal in making our chapter successful for years to come.”

‘We are in college…’

You put your bags down in the dorm and begin to think about how college is going to be for you. You make friends with some guys down the hall and end up having plans to go out that night. You will be attending your first college party, a fraternity party. It is at this party that you decide you want to be a part of Fraternity and Sorority Life. The people you met and the fun you had is enough for you to make the decision, but remember, no decision can come without transition.

‘We are young…’

The transition I am talking about is the high school to college transition. Many fail to get a grasp of college before they become a member of Fraternity and Sorority Life. The pledge process begins, and you are overwhelmed with school, work, and activities within the fraternity. Just remember there is no struggle without progress, and I believe we as Sigma Pi’s know what progress is. After joining a fraternity, there is something else many fail to grasp. You are not invincible; you can fail. How you react to the freedom of college can be a test of responsibility, determination, and well-being. It is up to the chapter to help with this process for those individuals having trouble. Play hard, study harder.        

‘We are involved…’

You are now an undergraduate member of the chapter that you worked so hard to be a part of. But the working does not stop there. It is now up to you as an individual member to work as a gear with other members in the machine that is your chapter. You are now equally responsible with other members to maintain scholarship, financial obligations, and strong participation for chapter events. A chapter is only as strong as its’ weakest link. Do not be the weak link in your chapter. Strive to be the brother that can be depended on and hold honor within yourself to maintain that image.

Until Next time

I would like to thank you for reading this. What I am trying to accomplish with this blog is to show the difference and correlation between an active member and a staff member, while giving advice to undergraduates from my experience with Sigma Pi. If you have any questions feel free to email me at This email address is being protected from spambots. You need JavaScript enabled to view it.


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About Chris Carter

Chris CarterChris Carter serves as Director of Communications of Sigma Pi Fraternity, International. Founded in 1897, Sigma Pi Fraternity is the leading, international men's collegiate fraternal organization which provides training, guidance and innovative opportunities for Leadership Development, Social and Personal Development, Academic Achievement, Community Service and Heightened Moral Awareness for its brothers throughout their lives.

Contact Chris:

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Tel: 615.921.2300

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